16×Monthly sales vs. May 2025
Premier: 16× monthly sales growth
From a modest monthly figure in May 2025 to sixteen times that today, with one team running content and ads together.
Pyramid Cotton: an Egyptian cotton brand, rebuilt for North America
A premium Shopify store and Meta ads for an Egyptian cotton brand selling in Canada and the USA.
The brief
Pyramid Cotton sells 100% Egyptian cotton socks, bedding and robes to customers in Canada and the USA, shipping from Kitchener, Ontario. The product was premium; the store didn’t look it, and shoppers couldn’t find their way around the range.
What we did
- Rebuilt the Shopify theme from the ground up: a navy, gold and ivory look that matches a premium cotton brand
- Reorganised the catalogue into clear collections: men’s, women’s, unisex, sports, work, medical, kids and bedding
- Added bundle pricing tiles that show the per-pair price and the saving, plus benefit lists and trust badges on every product
- Run Meta ads with a clear weekly report: results and the next step
The result
A store that finally looks like the product, built for two markets, with weekly reporting the founder can read in one minute. Every report ends with a clear next step, from retargeting offers to a monthly offer calendar for October, Black Friday and the holidays.
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