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Hanan The Storyteller: 140 courses sold in one year

Two marketers before us sold no courses. With real positioning and storytelling content, 140 courses sold in a single year.

140Courses sold in one year

The starting point

Hanan El-Taher, known as Hanan The Storyteller, runs storytelling workshops for children and adults and Digital Storytelling courses. Before us she had worked with two marketers, and despite all the attempts not a single course had sold. The content was scattered, the strategy was confused, and there was no clear picture of her audience.

What we saw

Hanan’s audience loves stories. The marketing had to tell her story the same way she tells stories to children and adults, not push ads at people.

What we did

  • Real brand positioning for Hanan as a storyteller and trainer
  • A content strategy built on what her audience loves: stories and the moments behind them
  • Campaigns for every course and workshop, with close follow-up so interest turned into bookings
  • Covered her live events: photography, follow-up on the day and social media coverage

The result

140 courses sold in a single year, after two marketers before us hadn’t sold one. Every course launched with us has run with bookings.

The story in 15 seconds

More case studies

16×Monthly sales vs. May 2025

Premier: 16× monthly sales growth

From a modest monthly figure in May 2025 to sixteen times that today, with one team running content and ads together.

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