16×Monthly sales vs. May 2025
Premier: 16× monthly sales growth
From a modest monthly figure in May 2025 to sixteen times that today, with one team running content and ads together.
BitBuddy: a brand for tech people, built from zero
Keychains, pins and stickers for developers and tech lovers. We built the brand from nothing and created all of its content.
The starting point
BitBuddy sells keychains, pins and stickers made for developers and people who live on their laptops. It started with the product idea and nothing else: no name on social media, no look, no content.
What we saw
Tech people buy jokes they get. The brand had to speak their language, from “rm -rf /” pins to error-404 keychains, or it would look like any other accessories shop.
What we did
- Built the brand from zero: the BitBuddy character, the green identity and the “Your Daily Work Pal” line
- Created all of the content: product shots, launch teasers, giveaways and customer feedback posts
- Wrote copy in the language developers actually use, so every post felt like an inside joke
The result
A brand with its own character and a full content library, ready to sell to a niche audience that recognises itself in every post.
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