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Rajaa Fida: from 200 views to 200,000, with a full rebrand

A lost account became a brand present online and on the ground: full rebrand, unified identity, a website funnel and a complete live event.

200 → 200KViews

The starting point

Rajaa Fida runs wellness, awareness and family-psychology workshops and live sessions from Jeddah, Saudi Arabia. When she came to us, views were stuck at around 200, there was no clear visual identity and no real engagement.

What we saw

In wellness, people choose the person before the programme. The brand had to feel warm and trustworthy and carry her face and voice the same way on every post.

What we did

  • A full rebrand under the name Embracing: Wellness & Awareness
  • One unified visual identity across every platform
  • Rebuilt the website and its funnel
  • Strategic work on every platform
  • Designed all the print materials for her event in Saudi Arabia, from the brochures to every printed item
  • Covered the event by directing the photographers on the ground, then edited all of the content ourselves

The result

Views rose from around 200 to 100,000, then 200,000. Engagement and followers grew, and her courses started selling.

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16×Monthly sales vs. May 2025

Premier: 16× monthly sales growth

From a modest monthly figure in May 2025 to sixteen times that today, with one team running content and ads together.

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