FemmeBonita: from 1× to 5× ROAS in weeks

The starting point

FemmeBonita sells Colombian-grade compression garments and shapewear, from post-surgical recovery to everyday wear. Their buyers are careful and compare quality before they pay. The ad account was new and Meta had no idea who buys.

What we saw

Launching sales campaigns on an empty pixel burns budget. The faster route to profitable sales is to teach the pixel first what an interested customer looks like, then ask it to find buyers.

What we did

• Planned three phases: pixel seeding, funnel improvement, then sales and scaling
• Tested three campaign objectives in week one to find which signal Meta collects fastest
• Put the full budget behind the winning add-to-cart campaign until the pixel had enough data
• Built warm audiences from profile visitors and site visitors for retargeting
• Switched to purchase campaigns on top of that data, with an Arabic report at every phase

The result

During seeding, add-to-carts grew 4.7× and site visits 3.3× versus the first week. Once sales campaigns went live, return on ad spend climbed from about 1× to 5× in a short period.

What’s next

Phase three: scaling the campaigns and creatives that sell best while keeping the return where it is.