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Qiblaty Tours: around 80× return on ad spend for Umrah bookings

We unified the brand’s visual identity and built its Umrah content. Every pound spent on ads came back about 80 times in bookings.

~80×Return on ad spend

The starting point

Qiblaty Tours organises Umrah trips. The offers were good, but every post looked different, and the content didn’t give pilgrims the confidence to book.

What we saw

Umrah is a once-in-a-lifetime purchase for many families. People book with the company that looks organised, clear and trustworthy, and they need every detail of the programme at a glance.

What we did

  • Unified the visual identity across every post and channel
  • Built the Umrah visual content: programme packages, hotels, durations and what’s included, laid out clearly
  • Ran booking campaigns on top of that content

The result

Umrah bookings worth around 80 times what was spent on ads.

More case studies

16×Monthly sales vs. May 2025

Premier: 16× monthly sales growth

From a modest monthly figure in May 2025 to sixteen times that today, with one team running content and ads together.

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