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Standard Travel: a rebrand, then better campaigns for less

We rebranded a travel company and rebuilt its campaigns: higher-quality ads at a lower cost per result.

NewBrand identity

The starting point

Standard Travel sells trips and tours. The brand looked like many others in a crowded market, and the campaigns weren’t pulling the quality of enquiries the business needed.

What we saw

In travel, people buy the experience before they buy the trip. A dated brand makes even a great trip look ordinary, so fixing the ads alone wouldn’t be enough.

What we did

  • Rebranded Standard Travel with a fresh, clear identity
  • Produced campaign creative that sells the experience of each trip
  • Rebuilt the campaigns for quality enquiries, not just volume

The result

A brand that looks the part, and campaigns running at a higher quality and a lower cost per result than before.

More case studies

16×Monthly sales vs. May 2025

Premier: 16× monthly sales growth

From a modest monthly figure in May 2025 to sixteen times that today, with one team running content and ads together.

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  • Your social media: content, look and engagement
  • Your ads: where money is being wasted
  • Three quick wins you can apply this month
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