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Zeta: a Gen Z brand that sold strongly from its first two months

A brand-new e-commerce label for Gen Z. We designed it, made all its content and ran the ads, and it paid back fast.

2 monthsTo strong six-figure sales

The starting point

Zeta is a new e-commerce brand made for Gen Z. Their brief was clear: a decent brand identity, sales from profitable ads, and a path to scale.

What we saw

Gen Z buyers spot a generic brand in a second. The look and the voice had to feel native to them from the first post, or no ad budget would fix it.

What we did

  • Designed the brand’s visuals and all its post and ad designs
  • Created all of Zeta’s content, in a voice written for a Gen Z audience
  • Launched campaigns with profitability as the goal from the start, not reach
  • Scaled what sold and cut what didn’t, month by month

The result

Strong six-figure sales in the brand’s first two months, on profitable ads, which is exactly what the brief asked for.

More case studies

16×Monthly sales vs. May 2025

Premier: 16× monthly sales growth

From a modest monthly figure in May 2025 to sixteen times that today, with one team running content and ads together.

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